Attorney General Alan Wilson announces investigation into Roblox Corporation

(COLUMBIA, S.C.) -South Carolina Attorney General Alan Wilson announced today that his office has issued a Civil Investigative Demand (CID) to Roblox Corporation pursuant to the South Carolina Unfair Trade Practices Act (SCUTPA). According to the SCUTPA, unfair methods of competition, deceptive acts, or unlawful practices are all in violation of state law. 

“Roblox markets itself as the #1 gaming site for kids and teens,” Attorney General Wilson said. “But ensuring the safety of our children online is a top priority for me, and if Roblox is deceiving parents on their safety protocols, they deserve to be held accountable.” 

Other states have recently filed lawsuits alleging that Roblox is saturated with sexualized content, while not having adequate age-verification or parental consent controls. The CID requests information, such as the number of South Carolina minors who access the site, how content is moderated, and whether Roblox allows advertisers to target minor users. In addition, the CID requests information related to potential violations of the South Carolina Uniform Money Services Act.  

“As a dad, I want to be certain that gaming platforms or websites my children can access are safe and free from sexualized material,” Wilson continued. “And as Attorney General, I want to ensure the safety of our state’s children on the internet, while making sure out-of-state corporations follow our laws.”